We utilize a range of strategies to communicate
with the members of your investor community the answers they need
to make key assessments and decisions. This can include any of the
following approaches:
Extensive industry analysis
In any of our projects, research is a key ingredient to meeting
your exact needs as our client. Our research team finds the information
we need to answer your IR inquiries and to offer you the strategic
analysis you need to better position yourself within the market.
Strategic consultation and business process analysis
Building upon our extensive research of your company and respective
industry, we create customized business process analysis reports
with strategic recommendations on improving your corporate standing.
Your shareholders want to make sure you are on the cutting edge
of your industry, and in order to foster this trust, your business
must develop a fluid IR strategy that matches your company’s
overall strategy and standard operating procedures (SOPs). Developing
and strengthening these strategies and SOPs is often a team process,
and with us as part of your team, we guarantee full dedication and
commitment to helping you fulfill your IR goals through strategic
analysis and consultation on business process improvements.
24hr communication management and access to information
We are the only IR company that offers 24-hour attention for you
and your investor community. Investor relations is no longer a 9
to 5 job. We provide 24-hour live and online support so your investor
community can retrieve the information it needs to make the right
investment decisions. This level of service is unmatched by our
competitors and gives you the competitive edge on building shareholder
value and positive market perception.
Shareholder perception tracking
Based on the calls we receive, your shareholders undergo extensive
qualitative and quantitative research in order to better understand
how your investors perceive you. Perception reports are provided
weekly and give you a strong overview of where you stand currently
and how changes in your organization or your market may have impacted
how you are perceived overall.
Customized programs for investor outreach
We custom-tailor all corporate communication projects to achieve
your IR goals. This customization is achieved through fostering
a team environment with Sandler Communications. We view this team
interaction as a vital part of how we create successful outcomes
in helping you achieve your IR goals. Furthermore, when your investor
community feels like part of this team, everyone shares each success
with the same pride and confidence. An attitude like this makes
everyone a player in helping you increase shareholder value and
perception of value.
Streamlined information dissemination to specific
target audiences
Our experienced staff utilizes an extensive and private roster
of contacts to help us spread your messages to the right target
audience efficiently and effectively. This roster of contacts includes
investors, researchers and analysts, brokers/dealers, press resources,
and anyone else that can help us gain footing for accomplishing
your IR goals. This network has been developed through the strength
of our customized IR strategies, and everyone in our network shares
our team’s enthusiasm for spreading your corporate messages
to the right IR targets. We hone in on all of the top current investor
resources, including trade publications, online journals, investor
newsletters, stock-pick forums, mailing lists (electronic and hard-copy),
blogs, radio feeds, podcasts, webstreams and press junctions. With
Sandler Communications as your IR firm, your corporate messages
will be heard.
Corporate event management
We believe that every corporate event ties strongly into your
firm’s corporate communications strategy, and our team’s
extensive event management experience can give you the competitive
edge it needs to gain the faith of the investor community and to
drive shareholder value. We are always looking for new opportunities
to gain attention in the market – innovative tradeshow strategies,
well-executed press events, shareholder meetings, and even company
picnics can be great opportunities to improve relationships with
your investor community.
Corporate communications to both internal and external
resources
Market communications that target only external resources often
miss the best resources for corporate communications: your employees
and IR team. We feel that it is of utmost importance that everyone
on your team understand what your firm is hoping to accomplish in
its IR strategy and what you are doing to accomplish these goals.
Creation of customized websites, web databases and
interfaces for information distribution, investor presentations,
conference and tradeshow displays, innovative marketing materials
and relevant IR correspondence
We create customized webpages,
presentations, conference displays and marketing materials for
your company so that you will stand out amongst your competition.
Innovative marketing is a vital part of effective investor relations.
Our marketing team helps us ensure that your public appearance
is as cutting edge and professional as possible. As such, we never
use templates in any of our designs; our work is customized to
fit your marketing needs. A successful brand image can help tremendously
to build up the success of your firm. We work closely with you
to create the best overall campaign we can to achieve your IR goals.
Copy writing and editing for all IR materials
Clear and concise copy is as important as the message it conveys;
without it, your firm runs the risk of looking unprofessional and
losing credibility within the investor community. Our staff copywriters
have extensive expertise in this area and will offer skillful writing
to communicate your corporate messages efficiently and effectively.
Top-level attention for your corporate needs
All of our clients receive top-level IR support, and can rely on
achieving their IR goals with the best that Sandler Communications
has to offer. We strive toward fostering a team environment with
our clients, and this team structure allows our clients to access
our resources any time of the day.
Weekly and on-demand status reports
Our clients stay well informed of our workflow and accomplishments.
Status reports are compiled weekly, and are available on-demand
should the need arise. To Sandler Communications, good communication
with our clients is as important as good communication is for our
clients and their investors.
Adaptability and creativity
Today’s market is full of change and uncertainty. In order
to remain ahead of our competitors, we employ vast flexibility,
knowing that the need to change strategies occurs frequently and
should not be met with adversity. If we do not embrace change, then
we lack the tools necessary to achieve your IR goals.
Crisis control and prevention
Unavoidable perceived crises occur within all industries at some
point. How to handle a crisis is an extremely important challenge
for an IR firm. We have vast experience handling all forms of crises,
and believe that advance preparation helps drastically reduce the
repercussions associated with a crisis and serve to prevent future
crises from occurring. Let us be your advocate when investors have
questions about a perceived crisis.
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