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Process

We utilize a range of strategies to communicate with the members of your investor community the answers they need to make key assessments and decisions. This can include any of the following approaches:

Extensive industry analysis

In any of our projects, research is a key ingredient to meeting your exact needs as our client. Our research team finds the information we need to answer your IR inquiries and to offer you the strategic analysis you need to better position yourself within the market.

Strategic consultation and business process analysis

Building upon our extensive research of your company and respective industry, we create customized business process analysis reports with strategic recommendations on improving your corporate standing. Your shareholders want to make sure you are on the cutting edge of your industry, and in order to foster this trust, your business must develop a fluid IR strategy that matches your company’s overall strategy and standard operating procedures (SOPs). Developing and strengthening these strategies and SOPs is often a team process, and with us as part of your team, we guarantee full dedication and commitment to helping you fulfill your IR goals through strategic analysis and consultation on business process improvements.

24hr communication management and access to information

We are the only IR company that offers 24-hour attention for you and your investor community. Investor relations is no longer a 9 to 5 job. We provide 24-hour live and online support so your investor community can retrieve the information it needs to make the right investment decisions. This level of service is unmatched by our competitors and gives you the competitive edge on building shareholder value and positive market perception.

Shareholder perception tracking

Based on the calls we receive, your shareholders undergo extensive qualitative and quantitative research in order to better understand how your investors perceive you. Perception reports are provided weekly and give you a strong overview of where you stand currently and how changes in your organization or your market may have impacted how you are perceived overall.

Customized programs for investor outreach

We custom-tailor all corporate communication projects to achieve your IR goals. This customization is achieved through fostering a team environment with Sandler Communications. We view this team interaction as a vital part of how we create successful outcomes in helping you achieve your IR goals. Furthermore, when your investor community feels like part of this team, everyone shares each success with the same pride and confidence. An attitude like this makes everyone a player in helping you increase shareholder value and perception of value.

Streamlined information dissemination to specific target audiences

Our experienced staff utilizes an extensive and private roster of contacts to help us spread your messages to the right target audience efficiently and effectively. This roster of contacts includes investors, researchers and analysts, brokers/dealers, press resources, and anyone else that can help us gain footing for accomplishing your IR goals. This network has been developed through the strength of our customized IR strategies, and everyone in our network shares our team’s enthusiasm for spreading your corporate messages to the right IR targets. We hone in on all of the top current investor resources, including trade publications, online journals, investor newsletters, stock-pick forums, mailing lists (electronic and hard-copy), blogs, radio feeds, podcasts, webstreams and press junctions. With Sandler Communications as your IR firm, your corporate messages will be heard.

Corporate event management

We believe that every corporate event ties strongly into your firm’s corporate communications strategy, and our team’s extensive event management experience can give you the competitive edge it needs to gain the faith of the investor community and to drive shareholder value. We are always looking for new opportunities to gain attention in the market – innovative tradeshow strategies, well-executed press events, shareholder meetings, and even company picnics can be great opportunities to improve relationships with your investor community.

Corporate communications to both internal and external resources

Market communications that target only external resources often miss the best resources for corporate communications: your employees and IR team. We feel that it is of utmost importance that everyone on your team understand what your firm is hoping to accomplish in its IR strategy and what you are doing to accomplish these goals.

Creation of customized websites, web databases and interfaces for information distribution, investor presentations, conference and tradeshow displays, innovative marketing materials and relevant IR correspondence

We create customized webpages, presentations, conference displays and marketing materials for your company so that you will stand out amongst your competition. Innovative marketing is a vital part of effective investor relations. Our marketing team helps us ensure that your public appearance is as cutting edge and professional as possible. As such, we never use templates in any of our designs; our work is customized to fit your marketing needs. A successful brand image can help tremendously to build up the success of your firm. We work closely with you to create the best overall campaign we can to achieve your IR goals.

Copy writing and editing for all IR materials

Clear and concise copy is as important as the message it conveys; without it, your firm runs the risk of looking unprofessional and losing credibility within the investor community. Our staff copywriters have extensive expertise in this area and will offer skillful writing to communicate your corporate messages efficiently and effectively.

Top-level attention for your corporate needs

All of our clients receive top-level IR support, and can rely on achieving their IR goals with the best that Sandler Communications has to offer. We strive toward fostering a team environment with our clients, and this team structure allows our clients to access our resources any time of the day.

Weekly and on-demand status reports

Our clients stay well informed of our workflow and accomplishments. Status reports are compiled weekly, and are available on-demand should the need arise. To Sandler Communications, good communication with our clients is as important as good communication is for our clients and their investors.

Adaptability and creativity

Today’s market is full of change and uncertainty. In order to remain ahead of our competitors, we employ vast flexibility, knowing that the need to change strategies occurs frequently and should not be met with adversity. If we do not embrace change, then we lack the tools necessary to achieve your IR goals.

Crisis control and prevention

Unavoidable perceived crises occur within all industries at some point. How to handle a crisis is an extremely important challenge for an IR firm. We have vast experience handling all forms of crises, and believe that advance preparation helps drastically reduce the repercussions associated with a crisis and serve to prevent future crises from occurring. Let us be your advocate when investors have questions about a perceived crisis.

Free IR consultation available:
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